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Options for Domain Owners.
If you have a registered Domain name that you are not using, the options, in increasing level of complexity and therefore potential for revenue generation, are:
* Leave it in a Non-Monetised state
* Park it through Domain Host Parking
* Monetise it by parking the domain with a Paid Parking specialist site
* Monetise it for Pay Per Click revenue (PPC)
* Monetise it with paid Ads & Banners
* Monetise it with programmes offered by Affiliates
It is likely that any monetisation process, over the basic parking options, will involve a combination of PPC, Ads, Banners and Affiliate programmes.
Domain Suitability for Website Monetisation - Natural Traffic vs Generated Traffic
Some domain names are much more capable of generating traffic than others. Generic terms like ‘hotel’ or ‘travel’ are much more likely to be typed into a search engine than obscure terms. Such words, along with many well-known commercial names, have a certain amount of natural traffic.
You may have found the Website Monetisation site by typing the words ‘Website Monetisation’ into a search engine or by following a link from another site (Generated Traffic) or by actually typing out www.websitemonetisation.com into your search box (Natural Traffic). Natural traffic will only occur in volume where the search words are highly generic and domains where this occurs are usually highly valuable and gererating healthy levels of revenue for their owners already. Therefore, for maximum Monetisation potential, on a site without high levels of natural traffic, you need to maximise incoming links and optimise the way search engines find your site. A whole industry has developed in recent years around Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques.
See the Wikipedia entry for further information on SEO and SEM at:
http://en.wikipedia.org/wiki/Search_engine_optimization
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