|
What are Affiliates and Affiliate Marketing?
Affiliate marketing is an internet marketing technique whereby business merchants (the ‘retailers’ or ‘brands’ doing the advertising) who have signed up with an affiliate service (the ‘network’) and provided a set of advertising banners, reward affiliates (the website ‘publishers’) who have registered and been approved to use those banners, for any visitors (‘customers’) who are directed to the businesses website.
Affiliate marketing often shows similarities to other internet marketing methods like search engine marketing or e-mail marketing but may enable affiliates to go further, such as publishing an online product review of their affiliate businesses products.
|