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What is Pay Per Click (PPC)?
Pay Per Click or PPC is a system used by advertisers (usually through an advertising agent) and search engines, whereby an advert is placed on your web page, usually made relevant to the content of that page (as that is, afterall, what your site visitors have come to look at) by targeting certain keywords either in the text or that have been pre-defined.
An ad (generally known as a sponsored ad) is displayed when a user keyword query matches a word on an advertisers keyword list - say, for example, ‘holiday’. The advertiser only pays the host when their ad is actually clicked. This makes the marketing highly targeted as the people clicking will already have some interest in the product or service being advertised by the PPC link. The cost to the advertiser is the Cost Per Click (CPC), i.e. the amount of money the advertiser pays the search engine or site host for a single click to bring a single visitor to its site.
The PPC banners and ads you see on WebsiteMonetisation.com are targeted to the text of the site. If the site were about gardening instead, then the ads would reflect that content.
PPC clicks may be single-click or, less often, double-click; where double-click pays out when the user clicks once into the advertisers website and then again within it - suggesting that they were probably more interested in what they found when they made their initial click, as opposed to someone who was just going to click once and leave the site having decided the site did not offer what they were looking for!
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